Success in sport relies on access to high-quality coaching, yet in many sports organisations—particularly those with limited financial resources—access to coaching expertise can be problematic. Although coaching capability may exist within a sports organisation, access to and retention of coaching staff for high-performance teams can be inconsistent and dependent on a number of factors, such as conflicts of interest or lucrative contracts. In the current article, a self-study methodology guided an initiative to connect several high-performance kendo athletes and their coach via video calling/conferencing technologies. Termed the "Video Coach," a description of the methods used is provided to demonstrate the ways in which easily accessible technologies can enable consistency in the coach-athlete exchange. The "Video Coach" approach has potential application at a high-performance level where the face-to-face exchange between coach and athlete(s) is limited; however, the initial findings suggest that success requires rapport and pedagogical skills that ensure athletes benefit from the experience.
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