Principles and practices of small-scale sport event management
Description:
Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events.
Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.
Topics Covered:
The many academic areas covered in this publication include, but are not limited to:
Behavior
Community Engagement
Data Analysis
Ethics
Event Planning
Finance
Logistics
Marketing
Sports Management
Sustainable Tourism
From the contens:
Chapter 1
Sports Management, Project Management, and Sports Event Management (pages 1-19); Anestis Fotiadis
Chapter 2
Different Types of Sport Events (pages 20-44); Chris A. Vassiliadis, Anestis Fotiadis
Chapter 3
The Engagement of Community and Volunteers in a Small-Scale Sport Event and the Impact on Sustainable Tourism (pages 45-70); Valentina Della Corte, Giovanna Del Gaudio, Giuliana Nevola
Chapter 4
Small-Scale Sport Events and Local Community Perceptions (pages 71-92); Hugues Seraphin, Maximiliano Korstanje
Chapter 5
Small-Scale Event Volunteering: Insights From Three Greek Running Events (pages 93-111); Sofia K. Gkarane
Chapter 6
Small-Scale Sport Event Planning (pages 113-126); Claudel Mombeuil
Chapter 7
Organizing Small-Scale Sports Events: Issues and Challenges (pages 127-146); Anisah Abdul Wafi, Lim Khong Chiu, Johan Afendi Ibrahim
Chapter 8
Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events (pages 147-173);
Chapter 9
Small-Scale Sports Event Marketing Using New Marketing Concepts and Communication Tools (pages 174-191); Park Beede
Chapter 10
Small-Scale Sports Event Sponsorship (pages 192-216); Chris ?. Vassiliadis, Iason George Skoulas, Sofia K. Gkarane
Chapter 11
When Ethical Values Drive the Creation and Development of Sporting Events (pages 217-232)
Selena Aureli, Hermann Graziano
Chapter 12
Expenditure Behaviour and Satisfaction in Motor Sport Events: Insights From the FIA World Rally Championship in Sardinia (pages 233-248); Gianfranco Pischedda, Ludovico Marinò, Giacomo Del Chiappa
© Copyright 2020 Julkaistu Tekijä IGI Global. Kaikki oikeudet pidätetään.
Aiheet: | johto, hallinta organisointi sponsorointi sports management |
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Aihealueet: | urheilun johto ja organisaatio |
Tagging: | Sportveranstaltung |
DOI: | 10.4018/978-1-7998-4757-1.ch002 |
Toimittajat: | A. Fotiadis, C. Vassiliadis |
Julkaistu: |
Hershey
IGI Global
2020
|
Sivuja: | 287 |
Julkaisutyypit: | artikkeli |
Kieli: | englanti (kieli) |
Taso: | kehittynyt |