Objective of the study was to identify the peculiarities of perception and develop the statistical (factor) models of the image of women`s Olympic disciplines in single-sex sports. Methods and structure of the study. At the first stage of the study, we interviewed 124 students of the Russian Presidential Academy of National Economy and Public Administration and 99 students of the Russian State Social University, considered as potential parents of future female athletes. The respondents were asked to present their associations and opinions on women`s football and women`s weightlifting. Proceeding from the data obtained, we developed 40 bipolar semantic differential scales for football and 31 - for weightlifting. At the second stage of the study, the same students were asked to assess their attitude to the above sports according to the developed semantic differential scales. The data obtained were subjected to a factorial analysis based on the common Varimax rotation criterion. As a result of the factorization, we developed the statistical models of the image of two women's Olympic disciplines - football and weightlifting. Results of the study and conclusions. The analysis of the mentioned sports on the bipolar semantic differential scales showed that in the students' perception women's football appears, on the one hand (positive side), as an "emotional", "energetic", "dynamic", "spectacular", "accessible", "evolving", "humane", "healthy", "suitable for women" sport; on the other (negative) - as an "unpopular", "unusual", "difficult", "traumatic", "tough", "mannish" and "low-intellectual" sport. Women's weightlifting is seen by the students, on the one hand, as a sport that "tempers character", "strengthens health", "modern", "great", "healthful", "Olympic", "noted for the successes of the domestic athletes"; on the other - as a "physically complex", "traumatic", "low-intellectual", "unsuitable for women", "ugly", "spoiling women's figure", "associated with doping scandals", "unpopular" sport. The factor model of the image of women's football includes five groups of features characterizing "emotional intensity", "activity", "popularity", "spectacularity" and "prestige" of the sport. The image profile of women's weightlifting is represented by seven components: "emotional intensity", "fashion", "simplicity", "popularity", "cultivation", "gender equality", "accessibility". The data obtained can serve as reference data for the development of the programs: a) image correction and b) winning positioning and popularization of women's football and women's weightlifting among students as potential parents of young female athletes.
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